Twitter Demographics
A recent study by Pew Internet and American Life Project shows that almost one in five people on the internet tweet. Internet users who already use social network sites such as MySpace, Facebook or LinkedIn are likely to also use Twitter: 35%, compared to 6% of internet users who do not use such social network sites.
The more devices someone owns, the more likely they are to use Twitter or another service to update their status. Fully 39% of internet users with four or more internet-connected devices (such as a laptop, cell phone, game console, or Kindle) use Twitter, compared to 28% of internet users with three devices, 19% of internet users with two devices, and 10% of internet users with one device.
Our friends at Sponsored Tweets took the time to break this down into a great table which really drives home the power and reach of Twitter. Sponsored Tweets is also a good place to monetize Twitter if that what you look for.
