Protect your Brand
Just about everyone is waking up and starting to pay attention to social media. Make sure you are aware of what it means to you and your company. Any lawyer worth his salt will be looking at the potential for legal advice and litigation. A recent article from Lawyers Weekly in Canada highlights the potential legal issues for people in all walks of life.
“Welcome to Web2.0 the emerging age of interactive online social networking tools for millions of people, including legal professionals and brand owners. But while social networking has many advantages, companies and their legal advisors need to protect their marks by monitoring sites for unlawful activity.
Joining other constituencies on Twitter are law firms worldwide, including firms headquartered in Canada and the U.S. that regularly tweet about changes in the law, firm news and display links. In just a few keystrokes, one learns the number of “followers” of a particular brand or firm.”
Armed with the knowledge that Google now archives all tweets, you can rest assured that companies will move to protect their Brands and interests. Make sure you are not in their firing line.
